Online check in for flight to the US

I haven’t even left the Netherlands but the first “issue” with getting to the US just popped up. Usually when you travel to the US you get an ESTA before you leave, so the Department of Homeland Security knows you are coming, and you as a foreigner don’t have to get a visa. It’s also know as the Visa Waiver Program. As I am no a holder of a multiple entry visa, I don’t need one. But the airline I’m flying with, KLM, decided that’s not the case.

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After contacting their webcare on Facebook I found out I have to get everything, my visa, checked at the counter at the airport. No seat reservation anymore, so this means getting there even earlier than the three hours in advance you normally have to be there for an atlantic flight. (Isle seat please?)